A Legacy in Motion: Breeders’ Cup Merchandise
Breeders’ Cup
The Breeders’ Cup partnership gave our team the opportunity to create a merchandise experience that matched the prestige and excitement of championship racing. Working under the agency, we developed a premium product line and retail presence that blended modern design with timeless equestrian style. From exclusive apparel and event collections to on-site and online retail, every detail was crafted to celebrate the spirit of the Breeders’ Cup and elevate the fan experience.
As Art Director and Senior Designer at Upper Right Marketing, I led design for Breeders’ Cup’s retail and event merchandise program. My work included apparel design, e-mail marketing, and branded collateral for both in-person and online retail, helping bring a sense of prestige and craftsmanship to one of Thoroughbred racing’s most iconic events.
Art Direction
Apparel Design
E-mail Campaigns
Branding
Merchandising
Social Media & Ads
Design & Merch
