Hello! I'm
Brandon
Graves.
Creative Director and hands-on designer with over 10 years of corporate and agency experience. Expert in building and leading design departments while developing brands that connect through storytelling, design, and strategy. Skilled at guiding cross-functional teams and collaborating with clients to turn business goals into clear creative direction and cohesive visual systems. Balances creative intuition with structure, delivering bold ideas, measurable results, and process-driven design across digital and traditional channels.
Featured Case Studies
Art Direction | Branding | Web Design | Packaging
A Brand With a Big Goal: To Feed The Future.
AppHarvest is a purpose-driven applied technology company in Appalachia developing and operating some of the world’s largest high-tech indoor farms. AppHarvest therefore wanted to update its visual identity, brand strategy and digital design to represent this new level of disruption and impact.
Building the Identity of
A Local Legends Next chapter.
Ethereal Brewing set out to expand beyond their brewery roots and create a new destination where craft beer meets cuisine. My role centered on evolving the visual identity and experience through photography, signage, and promotional materials while enhancing the atmosphere with details like custom illustrations, branded decor, and refined menus.
Art Direction | Branding
Art Direction | Branding | Web Design | Packaging
Hungry for a Purpose:
Fight the Food Fight.
Fight the Food Fight was AppHarvest’s bold introduction to the consumer market, transforming a jar of salsa into a symbol for change. The campaign brought the brand’s mission to life through packaging, photography, storytelling, and events, connecting everyday shoppers to a larger purpose.
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Breeders' Cup
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Sustainability Report
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Logos
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Illustrations
